Davne 2004. godine, pita nas profesor Pavlović (predavač na predmetu Odnosi s javnošću, FPS) koja je reč proglašena za najpopularniju reč XXI veka i posle minuta ćutanja nam reče: BLOG! A evo i dokaza da profesor bio u pravu. Statistika prezeta sa http://technorati.com/.

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* Technorati now tracks over 27.2 Million blogs 

* The blogosphere is doubling in size every 5 and a half months 

* It is now over 60 times bigger than it was 3 years ago 

* On average, a new weblog is created every second of every day 

* 13.7 million bloggers are still posting 3 months after their blogs are created 

* Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives

* Sophisticated spam management tools eliminate the spings and find that about 9% of new blogs are spam or machine generated 

* Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour 

* Over 81 Million posts with tags since January 2005, increasing by 400,000 per day